APPLE INSIDE

How Apple Really Works: America's Most Amazing, Secret Company. If Apple Inc. - this is the answer of Silicon Valley to the chocolate factory of Willy Wonka, the author Adam Lashynsky gives readers golden flowers so that they can get behind the fairy gates. This book is based on numerous interviews and offers exclusive new information on how Apple uses secrecy, secrecy and bizarre governance to keep the world's most expensive public company - with $ 100 billion in profits and more than 50,000 employees - just as smart.

Revealing what new Apple CEO Tim Cook calls "our magic," Lashinsky shows how Apple's success negates many of the general governance concepts taught in key businesses today. -schools. Or, as one respected business professor put it, “Apple is like a bumblebee. She shouldn't be flying, but she's flying. "