Georgy Georgievich Pocheptsov - Doctor of Philology, Professor, science fiction writer, scientist, author of more than 20 books for children and more than 40 on the theory of communication. Honored Journalist of Ukraine, member of the National Union of Writers. The modern world is undergoing active changes. Its new characteristics often confuse us, so to survive in it, you need to know its basic transformations. Glamor, mass cult, social media, TV series came into this world, creating their own virtual reality instead of physical reality. Glamor is part of a new visual culture. Mass cult is a different type of culture that fills a person's free time. Today, TV series have become the main source of mass culture: they perform the functions of religion and ideology, and their "priests" are hidden behind bright scenes and brilliant heroes. New generations are ready to perceive the mass cult as complex and mass. And this is another dimension of complexity. It's just that everyone chooses what they can. Earlier, Folio Publishing House published G. Pocheptsov's books "Propaganda 2.0", "Management of the Future", "USSR: a country created by propaganda", "Virtual Wars". Fakes "," Cognitive Wars ".
