Steve Jobs

The first and only official biography of Steve Jobs, the world's most famous technology guru and founder of Apple, by best-selling biographers Benjamin Franklin and Albert Einstein.
The book is based on more than forty interviews with Jobs. for two years - as well as interviews with more than a hundred of his relatives, friends, enemies, competitors and colleagues. Walter Isaacson wrote a fascinating life story that was more like a roller coaster, an extremely active personality, a creative entrepreneur whose pursuit of excellence and unbridled energy revolutionized six areas: personal computers, cartoons, music, phones, tablets and electronic publishing.

In an age when America is looking for ways to develop its innovation vein, Jobs is the ultimate example of ingenuity and creative imagination. He knew that the best way to create something meaningful in the twenty-first century was to combine creativity with technology. He set up a company where the flight of imagination was backed by outstanding engineering prowess.

Although Jobs was involved in writing this book, he was reluctant to control what was written and did not ask for the text of the book to be read before publication. He did not stick the label: "No entry". Steve encouraged everyone he knew to be honest. And he himself spoke openly, sometimes even harshly, about the people he worked with or competed with. His friends, foes and colleagues share their uncombed thoughts about his aspirations, perfectionism, obsessions, skills, antics, incorrigible desire to control - all that has shaped his approach to business and the innovative products that have emerged as a result of his work. .

Jobs, with his inner devils, could turn the lives of others into hell. At the same time, the bright features of his personality, his hobbies and his creations, just like the software and hardware components of Apple computers perfectly complemented each other and were part of a whole. The story of his life is instructive and cautious, filled with lessons about innovation, character, leadership and values.