| Name of the original | Усе про них |
|---|---|
| Publishing house | Моноліт Bizz |
| Author | Брюс Теркел |
| Number of pages | 354 |
| lining | Hard |
| Paper type | Offset |
| ISBN | 978-617-577-153-2 |
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The best
companies and the most successful sellers live the "mantra" of three words: "All About Them".
This is a simple and at the same time extremely powerful method of influence.
So
who are these "They"? Customers, potential consumers of your product or service. What do they need? What do they want above all else? What can satisfy them the best? By finding the answer to these questions, you will create the best product. Because in fact people do not buy this or that product because of its functionality - they need something more. Satisfaction of real, deep consumer needs is the secret of successful branding. So, by constantly focusing your brand on customers, not on yourself, you will build a successful business. And he will prosper!
