| Name of the original | Як придумати ідею, якщо ви не Оґілві |
|---|---|
| Publishing house | Моноліт Bizz |
| Author | Олексій Іванов |
| Number of pages | 216 |
| lining | Hard |
| Paper type | Offset |
| ISBN | 978-617-577-172-3 |
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Advertising is the engine of progress and the key to sales. It surrounds us on all sides. Sometimes it causes unbridled delight, often irritating, and sometimes leaves you completely indifferent. Sometimes it seems that all the bright ideas have been exhausted and it is simply impossible to come up with something new in this area. But Alexei Ivanov's book breaks this stereotype (like many others) and opens wide prospects for advertisers.
