At the beginning of the XXI century there was a rethinking of the importance of the human factor, awareness of its important role in economic, political and spiritual development of society. Therefore, the social model of relations based on "leadership and subordination" is gradually being replaced by the model of "partnership". Interaction instead of influence today becomes the cornerstone of the communicative process. Such interactions are designed to ensure public relations - public relations (PR). The public relations specialist must understand that information work is one of the forms of social management and the result of it can and should be considered purposeful interaction with society, in which a problem will be solved or become less acute. The textbook is designed for university students, journalists and information professionals, as well as people interested in sociology and political science.
